Profit Puzzle

Session 2: Case Studies & Pricing Math

Name:

Total Revenue

Total Expenses

Net Profit

01

Case Study: "The Clean Cut" Lawn Care

Business Data

Startup: Used mower (\( \$150 \)), Edger (\( \$40 \)), Safety gear (\( \$20 \))

Variables: Gas (\( \$3 \) per yard), Bags (\( \$1 \) per yard)

Pricing: \( \$30 \) per standard lawn

Calculations:

What are the total Startup Costs?

What is the Variable Cost for 1 yard?

If they mow 10 yards, what is the Total Profit?

02

Business Data

Startup: Graphics Tablet (\( \$80 \)), Design Software (\( \$10/mo \))

Variables: Platform Fee (\( 10\% \) of sale price)

Pricing: \( \$25 \) per custom avatar

Calculations:

How many avatars must they sell to cover the Tablet cost?

What is the Variable Fee for one \( \$25 \) sale?

What is their Profit on a single sale?

Refer to the side hustle idea you chose in Lesson 1. Estimate your own costs and set a price point that makes sense.

List Startup Costs:

Per-Job/Variable Costs:

My Target Sale Price:

$

Why did you pick this price? (Competition? Quality? Time?)

Remember: If your profit is \( \$0 \), you don't have a business—you have a hobby.