Evolution Slides
Media Literacy
TUBE TIME
TRAVELERS
From "Me at the zoo" to the Creator Economy
Warm Up: Spot the Difference
240p
Me at the zoo
0:19 • Jawed • April 2005
Description: here i am at the zoo. elephants are cool.
I Bought
A ZOO?!
14:02
I BOUGHT AN ENTIRE ZOO! (YOU WON'T BELIEVE THIS) 😱🐘
MegaCreator • 45M views
Patient Zero
April 23, 2005 • The first video ever uploaded
Let's Discuss
Content
Does "Me at the zoo" look like a TV show or a home movie? Why does that distinction matter?
Style
Was this rehearsed? How can you tell? (Look for: filler words, eye contact, pauses)
The Big Question
How has the purpose of YouTube changed? Is it still about "sharing yourself" or something else?
ERA 1: 2005 - 2012
"Broadcast Yourself"
- Authentic, raw moments
- Community focus
- Amateur production
- Passion projects
ERA 2: PRESENT
The Creator Economy
- Professional Careers
- Algorithm Driven
- Studio Quality
- High Monetization
Time Capsule
Predict what video content will look like 20 years from now.
Immersion?
Will we watch videos or be inside them (VR/AR)?
AI Created?
Will humans still be the ones filming, or will AI generate it?
Simpler?
Will we get tired of "perfect" videos and go back to basics?
"And that's pretty much all there is to say."
- Jawed Karim, 2005









